The Governor's Fishing Opener has been a tradition in Minnesota since 1948. Designed to improve the State's economy through development of Minnesota's recreation industry, the first Opener was a cooperative promotion between Minnesota public officials, the Minnesota media and the resort industry. That special partnership continues today. State government, local communities and the tourism and hospitality industry work together to promote Minnesota fishing and outdoor activities to the media. In recent years, the Opener has served as a celebration kickoff for the State's summer tourism season. The Opener event provides the community with an opportunity to highlight local fishing and other recreational activities, attractions and other points of interest. Over the years, media participation and coverage have expanded to include state, regional and national print and broadcast media.

For only the second time in 64 years, this exciting event will be held in the metro region. According to the event chair of the White Bear Lake Governor’s Fishing Opener in 2009, they estimate their media exposure to be valued at over one million dollars. They are still reaping the benefits of their event.